The Morales Macaws is a family-inspired soccer team who boasts a proud and bold presence. The logo represents those strong ideals with the blue and gold macaw, with its bright colors and wings spread out. The angular nature and sharp corners of the macaw logo also show how headstrong and competitive the team is. The blue ribbon represents the team’s high quality spirit and makes the overall design of the logo act as a sport’s crest.
The chosen typography also represents the core ideas of the brand: boldness, pride, and strength. Museo Slab and Martel Sans are the only fonts used, but are versatile enough to be used in any situation within this high action sport. The rest of the brand identity system continues to convey those core ideas with its blue and gold color scheme and golden wing graphics. Such features are included in the letterheads, envelopes, business cards, and team uniforms in order to make the brand coherent.