It often helps to have a different perspective to overcome challenges. Despite my focus on branding, design, layout, and illustration in the graphic design field, I look towards pop culture for inspiration, such as video game design elements or animated shows.
Personality is a key aspect that I notice within those visual mediums’ technical and visual facets. Building a personality takes work. It takes a ton of research and sketching ideas to understand how to make it all cohesive. By understanding how franchises master this critical aspect, the more I can make brands stand out from the crowd.